Why is Communication important to your business?

The ability to communicate, and communicate well, is one of the biggest factors in business success. You could be an excellent farmer, accountant, designer etc, but if you’re unable to promote your services, products and communicate effectively with clients and colleagues, your business potential is limited.

The principal areas where business communication is essential include: Pitching potential clients Client meetings Customer service Working with staff & family Face-to-face networking Marketing your business Closing the deal Have you ever felt you could improve your communication skills? Have you ever communicated a message and on reflection felt you were not heard or were misunderstood? Have you ever questioned if you heard or listened to others correctly, because you were distracted by internal chatter?\nIf you answered YES to any of the above, then learning more about business communication could be of huge benefit to you.

Written by Richard Groom, Director PF Agribusiness